New movie \ Guerrilla photo shooting in Sugamo[Tokyo] by L’ANIT /

Written by takahashiayami

 

L’ANIT hopes to make the person who we encountered happy by fancy knit even if we’ll meet just once in our lifetime.

The movie [guerrilla photo shooting in Sugamo,Tokyo by L’ANIT] completed.

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About《Guerrilla Photo Shoothing by L’ANIT》

L’ANIT want to share something ‘heart-warming’ 

with people as many as possible with our fancy & funky wears and accessories.

In a long history of Japan, an idea of ‘happy-day’ has been understood among people. 

Our knit wears and accessories are inspired by ‘happy-day’ . 

We suddenly asked people who we met on a street to wear L’ANIT’s knit wears and recorded it in photographs. 

‘a happy-days mood’ ‘an unexpected wear’ drew laughter from our around

 and the people we talked is about to wear it.

‘Guerilla photo shooting’ engages everyone in a project to feel something ‘heart-warming’ .

‘Guerilla photo shooting’ which involves a fashion photographer 

and a fashion stylist complete to produce unique styles and atmosphere. 

Those make us feel fresh in fashion industry.

L’ANIT is excited to take our knit wears and accessories

 to the next level in the inspiration for the next collection. 

 

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