{"id":889,"date":"2016-08-30T12:39:00","date_gmt":"2016-08-30T03:39:00","guid":{"rendered":"http:\/\/lanit.jp\/abou\/"},"modified":"2023-04-27T23:10:02","modified_gmt":"2023-04-27T14:10:02","slug":"about","status":"publish","type":"page","link":"https:\/\/lanit.jp\/en\/about","title":{"rendered":"ABOUT L&#8217;ANIT"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\"><span style=\"font-size: 24pt;\"><strong>&lt; VISION &gt;<\/strong><\/span><br \/>\n<strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/strong><\/span><br \/>\n<strong><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">L\u2019ANIT want to achieve prevention of knitting industry decline by contribute to making reasons for people to come to like knitting with new materials and ideas through communication.<\/span><\/strong><br \/>\n<strong><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/strong><\/p>\n<div style=\"text-align: center;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">L&#8217;ANIT thinks \u2018fashion\u2019 also can create a new unprecedented value and a point of view by combination of unexampled items and projects,\u00a0<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">L&#8217;ANIT based on countryside in Japan where you can find many \u2018retro items\u2019, <\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">and go back and forth between countryside and urban cities. <\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">and\u00a0believe that there are many numbers of possibilities through collaboration with the outside world. <\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 12pt;\">Therefore, L&#8217;ANIT decided to create a place (like a hub) that is open to the outside world, where people of all values and personalities can come and go through fashion, and launched my brand.<\/span><\/div>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<h1 style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; text-align: center; unicode-bidi: embed; word-break: normal;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 24pt;\"><br \/>\n&lt; BRAND NAME &gt;<br \/>\n<\/span><\/h1>\n<p style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: left;\"><span style=\"font-family: helvetica, arial, sans-serif;\">L\u2019ANIT\u00a0 is a\u00a0coined word\u00a0in the\u00a0process of combining\u00a0wards [\u00a0amu\u00a0(This\u00a0japanese\u00a0means \u201c knit \u201c ) ]\u00a0[ L\u2019AMI (This french means \u201c friend \u201c ) ] [ knit ]<\/span><\/p>\n<p style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: left;\">\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<div style=\"text-align: center;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><strong><span style=\"font-size: 24pt;\">&lt; CONCEPT &gt;<br \/>\n<\/span><\/strong><\/span><\/div>\n<div style=\"text-align: center;\"><strong><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/strong><\/div>\n<div style=\"text-align: center;\" data-blogger-escaped-style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\"><strong>\u201cBringing happiness through fancy and funky knit products and fashion projects.\u201d<\/strong><br \/>\n<strong>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/strong><br \/>\n<\/span><\/p>\n<div style=\"text-align: center;\">\n<p><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">L\u2019ANIT is customizable unisex knit brand <\/span><br \/>\n<span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">on the theory that fashion is an important thing <\/span><br \/>\n<span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">for creating the new value by combination something.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">Through opportunities to meet new people and things,<\/span><br \/>\n<span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">L\u2019ANIT creates hand-knitted and machine-knitter products <\/span><br \/>\n<span style=\"font-size: 12pt; font-family: helvetica, arial, sans-serif;\">using original yarns.<\/span><\/p>\n<\/div>\n<\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/qqXjJU6b4Jo?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\">\u00a0<\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\">\u00a0<\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\">\u00a0<\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\">\u00a0<\/div>\n<div style=\"direction: ltr; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; unicode-bidi: embed; word-break: normal; text-align: center;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-5052 aligncenter\" src=\"http:\/\/lanit.jp\/wp-content\/uploads\/2016\/08\/LANITIMAGE-512x323.jpg\" alt=\"LANITIMAGE\" width=\"512\" height=\"323\" srcset=\"https:\/\/lanit.jp\/wp-content\/uploads\/2016\/08\/LANITIMAGE-512x323.jpg 512w, https:\/\/lanit.jp\/wp-content\/uploads\/2016\/08\/LANITIMAGE-200x126.jpg 200w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/span><\/div>\n<div style=\"text-align: center;\">\u00a0<\/div>\n<div style=\"text-align: center;\">\u00a0<\/div>\n<div style=\"direction: ltr; 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